Best Mailchimp Alternatives

Overview of Mailchimp Alternatives for Marketing Automation

Mailchimp is a great tool to automate and simplify key marketing tasks like creating email campaigns, publishing content on social media, segmenting the target audience, etc. Further, you can also perform A/B testing to check email campaigns' effectiveness.

Despite mailchimp is a popular marketing automation software, users still look for alternatives as it has limited emailing per contact and only 100+ templates. Further, users are billed based on the number of contacts, which might prove costly for your business as the database increases.

Why Are Businesses Looking for Alternatives to Mailchimp?

There are plenty of reasons why people are looking for mailchimp alternatives to automate their marketing tasks:

• No Support for Unlimited Emailing: You cannot send unlimited emails with mailchimp even if you opt for its premium plan, as it only allows 15X the contact lists. In its free plan, you can also send 500 emails daily to 500 contacts.
• Only 100+ Templates: There are limited templates for welcoming new customers, sending product info, sales promotional messages, etc. However, Mailchimp alternative like AWeber offers 600+ templates for different industries.
• Limited Features in the Free Plan: Its free plan does not include features like email scheduling, automation, social media posting, or content optimizer as its competitors provide.
• Billed on the Number of Contacts: Mailchimp charges businesses based on contact counts. If the number of contacts increases, the pricing will also change, which might become expensive for businesses as they scale.

Must-Have Features in Any Software Similar to Mailchimp

Here are some of the features that should be there in any software like mailchimp such as-

• Email Automation: Any software like mailchimp should offer email automation features to reach the targeted audience faster. Users can schedule emails based on the targeted audience, and the actions should be triggered automatically.
• Social Media Posting: The inbuilt social media posting capability would help with brand awareness, lead generation, sales boosts, post analysis, etc.
• Audience Segmentation: The solution should allow you to segment the audience based on behavior, demographics, interests, etc., to create and manage marketing campaigns.
• Templates: The availability of templates to create emails for new subscribers, product launches, sales promotions, etc., will help initiate email campaigns quickly.
• Customer Journey Builder: It will help you to automate every task related to the customer's journey. This includes a customer's first site visit, sign up, product sign, payment page, etc.
• AD Campaign: A mailchimp alternative should help you to create ads on your Facebook and Instagram to promote your brand, products, and services.
• A/B testing: It will help you to check the performance of different emails, which vary in terms of content, email format, send time, etc.

What to Consider When Looking for the Best Alternative to Mailchimp?

• Ensure it offers a free trial to check all the features and decide whether the solution is the right choice.
• Check for the pricing, whether it is billed monthly, annually, or based on the number of contacts using the solution.
• It must provide campaign insights.
• The best alternative for mailchimp should help you check website engagement regarding page views, content relevance, etc.
• The solution should also allow you to track and analyze the purchase history of new and existing customers.

Drawbacks of Using Mailchimp

Mailchimp comes with its own set of advantages, but it is not free from limitations:

• All the features are billed according to the number of contacts
• Unlimited emails are not supported even in paid plans
• Free plan does not include automation and email scheduling
• It gets expensive as the number of emails and contacts increases
• Email templates are limited as compared to their competitors

What Types of Businesses are Looking for an Alternatives to Mailchimp?

1. SAAS Companies: For email marketing, lead nurturing, customer onboarding journey, etc.
2. Retail: For creating transactional emails, integrating stores, monitoring performance, etc.
3. Media and Publishing: For sending new article updates and transactional emails, creating personalized communication, segmenting users, etc.
4. Travel and Hospitality: For sending promotional emails, dynamic segmentation, personalizing customer journeys, chatting live with customers, etc.