Best Braze Alternatives

Freemium

Compare 7 alternatives for 2026

What is Braze ? Braze is a complete Mobile Marketing Software designed to serve Startups, SMBs, SMEs and Agencies. This Mobile Marketing Software for has a simple interface and is easy to use. Braze provides end-to-end solutions for operating systems and is compatible with .

Compare 7 alternatives for 2026

Founded 2011New York City, United States1-100 EmployeesWeb, Linux, Windows, Mac

Visit Website Browse Marketing Automation Software

Key Features

A/B TestingAPI IntegrationAuto - RespondersAutomated Workflow OptimizationBehavioral TargetingBehaviour ManagementBulk MessagingCampaign OptimizationCart Recovery AutomationChannel ManagementChannel OptimizationCompliance ManagementContact ManagementContent Marketing AutomationConversion Rate Optimization (CRO)CRM IntegrationCustom WorkflowsCustomer Journey MappingDashboardsData Driven OptimizationDedicated IPsDesktop NotificationDrip CampaignsDynamic ContentEmail NotificationsEmail OptimizationGenerative AIIn-App NotificationsLanding Page / Web FormsLanding Page OptimizationLead NurturingList ManagementLive ViewMultichannelMultivariate TestingOmnichannelPerformance AnalyticsPredictive AnalyticsPush NotificationsReal-Time & Actionable InsightsReal-Time AlertsSandbox / Test EnvironmentsSegmentationSmart RecommendationsSMS MarketingSMS NotificationSubject Line HelperTemplatesThird Party IntegrationUser Access ManagementVisitor TrackingVisual EditorWeb Form TrackingWebhooks

Freemium

Top 7 Braze competitors

Curated list of the best marketing automation software tools to replace Braze

ActiveCampaign

Freemium

Marketing Automation Software

An all-in-one marketing automation platform that helps small organizations to create customized user experiences to help their business grow.

Web, Linux, Windows +1

A/B TestingAPI IntegrationAuto - Responders+40

Is ActiveCampaign a good alternative to Braze ?

Brevo

Paid

Marketing Automation Software

Brevo helps business construct solid customer relationships via numerous automated functionalities, thereby increasing customer engagement.

Web, Linux, Windows +2

A/B TestingAPI IntegrationAuto - Responders+38

Is Brevo a good alternative to Braze ?

Dotdigital

Freemium

Marketing Automation Software

Web, Linux, Windows +1

A/B TestingAPI IntegrationAuto - Responders+48

Is Dotdigital a good alternative to Braze ?

InSider

Marketing Automation Software

Insider is a platform to engage the maximum number of customers in the business by delivering personalized messages based on their behaviour.

Web, Windows, Mac

A/B TestingAPI IntegrationAuto - Responders+41

Is InSider a good alternative to Braze ?

Klaviyo

Freemium

Marketing Automation Software

Klaviyo enables users to grow their business with the help of AI-modeled functionalities.

Web, Linux, Windows +1

A/B TestingAuto - RespondersAutomated Workflow Optimization+38

Is Klaviyo a good alternative to Braze ?

Ontraport

Freemium

Marketing Automation Software

A no-code marketing and sales automation tool that boosts businesses’ economy and simplifies their buying cycle.

Web, Windows, iOS +2

A/B TestingAPI IntegrationAuto - Responders+40

Is Ontraport a good alternative to Braze ?

Listrak

Marketing Automation Software

Listrak is a marketing automation software designed for the retail industry to help retailers personalize marketing campaigns and improve customer engagement.

Web, Linux, Windows +1

A/B TestingAPI IntegrationAuto - Responders+41

Is Listrak a good alternative to Braze ?

Braze — Pros & Cons

Pros

Real-time data streaming and event-based triggers enable instant action on user behavior.
Canvas Flow journey builder effectively orchestrates complex multi-channel campaigns across various touchpoints.
In-app messaging allows direct user communication without relying on engineering team overhead.
Advanced segmentation tools permit targeting based on live events, attributes, and precise demographics.
Extensive integration capabilities with CDPs, analytics platforms, and existing tech stacks are seamless.

Cons

High annual pricing, often starting at $60K, lacks transparency, requiring direct sales engagement.
Requires significant developer support for initial setup, event tracking, and advanced campaign implementation.
Lengthy implementation process reported by teams, often taking several months for full deployment.
Reporting features are sometimes limited for comprehensive analytics and basic surveys, needing external tools.
Can be an overly complex and expensive solution for teams focused solely on email marketing.

Feature Comparison

Compare Braze with top alternatives side by side.

Feature	Braze	ActiveCampaign	Brevo	Dotdigital	InSider
Pricing	Freemium	Freemium	Paid	Freemium	—
A/B Testing
API Integration
Auto - Responders
Automated Workflow Optimization
Behavioral Targeting